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isPartOf:"Marketing intelligence & planning"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The journal of media economics"
~person:"Pelsmacker, Patrick de"
~source:"econis"
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Advertising effects
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Pelsmacker, Patrick de
Kind, Hans Jarle
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Marketing intelligence & planning
International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
The journal of media economics
Journal of marketing communications
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Advertising in new formats and media : current research and implications for marketers
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Engaging consumers through branded entertainment and convergent media
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International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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ECONIS (ZBW)
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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2
Context effects of TV programme-induced interactivity and telepresence on advertising responses
Cauberghe, Verolien
;
Geuens, Maggie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
30
(
2011
)
4
,
pp. 641-663
Persistent link: https://www.econbiz.de/10009349595
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