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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Cauberghe, Verolien"
~subject:"Advertising effects"
~subject:"Children"
~subject:"Humor"
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Cauberghe, Verolien
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Marketing intelligence & planning
Journal of advertising : official publication of the American Academy of Advertising
International journal of advertising : the quarterly review of marketing communications
2
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The impact of media multitasking on the cognitive and attitudinal responses to television commercials : the moderating role of type of advertising appeal
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 403-416
Persistent link: https://www.econbiz.de/10011633841
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Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
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