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isPartOf:"Marketing intelligence & planning"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of media economics"
~person:"Andronikidis, Andreas I."
~person:"Kind, Hans Jarle"
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Andronikidis, Andreas I.
Kind, Hans Jarle
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ECONIS (ZBW)
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Ad pricing by multi-channel platforms : how to make viewers and advertisers prefer the same channel?
Foros, Øystein
;
Kind, Hans Jarle
;
Schjelderup, Guttorm
- In:
The journal of media economics
25
(
2012
)
3
,
pp. 133-146
Persistent link: https://www.econbiz.de/10009681642
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Children's understanding of television advertising : a grounded theory approach
Andronikidis, Andreas I.
;
Lambrianidou, Maria
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 299-322
Persistent link: https://www.econbiz.de/10003963751
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3
Competition for viewers and advertisers in a TV oligopoly
Kind, Hans Jarle
;
Nilssen, Tore
;
Sørgard, Lars
- In:
The journal of media economics
20
(
2007
)
3
,
pp. 211-233
Persistent link: https://www.econbiz.de/10003559720
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