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isPartOf:"Marketing intelligence & planning"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Kaufmann, Hans Rüdiger"
~source:"econis"
~subject:"Relationship marketing"
~subject:"Strategic management"
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Marketing intelligence & planning
World review of entrepreneurship, management and sustainable development
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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