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isPartOf:"Marketing intelligence & planning"
~isPartOf:"World review of entrepreneurship, management and sustainable development"
~person:"Kaufmann, Hans Rüdiger"
~source:"econis"
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Kaufmann, Hans Rüdiger
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Marketing intelligence & planning
World review of entrepreneurship, management and sustainable development
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Amfiteatru economic : an economic and business research periodical
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Journal of promotion management : JPM
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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2
Entrepreneur proactiveness and customer value : the moderating role of innovation and market orientation
Shahbaz Shabbir, Muhammad
;
Ahmed, Khursheed
;
Kaufmann, …
- In:
World review of entrepreneurship, management and …
6
(
2010
)
3
,
pp. 189- 205
Persistent link: https://www.econbiz.de/10008758997
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