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isPartOf:"Marketing intelligence & planning"
~person:"Meyer, Heather M."
~person:"Ujah, Nacasius U."
~subject:"Unternehmenserfolg"
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Meyer, Heather M.
Ujah, Nacasius U.
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Managed earnings : the negative impact of marketer's discretionary advertising expenditures on firm performance
Meyer, Heather M.
;
Ujah, Nacasius U.
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011700798
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