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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Handelsmarke"
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Search: subject_exact:"Markenloyalität"
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Handelsmarke
Brand loyalty
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brand loyalty
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Marketing letters : a journal of research in marketing
International journal of Indian culture and business management
Journal of international consumer marketing
The international review of retail, distribution and consumer research
2
Australasian marketing journal
1
Business research quarterly : BRQ
1
Innovatives Markenmanagement
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Journal of retailing and consumer services
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Journal of risk and financial management : JRFM
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ECONIS (ZBW)
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Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
2
The persistence of excess brand loyalty over multiple years
Pare, Vipul
;
Dawes, John
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
Saved in:
3
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
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