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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"The IUP journal of brand management : IJBRM"
~subject:"Clusteranalyse"
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Marketing letters : a journal of research in marketing
Journal of international consumer marketing
The IUP journal of brand management : IJBRM
Journal of marketing analytics : JMA
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Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
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