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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Brand image"
~subject:"Brand"
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Search: subject_exact:"Markenloyalität"
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Brand image
Brand
Brand loyalty
14
Markentreue
14
Beziehungsmarketing
9
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Markenführung
9
Relationship marketing
9
Markenimage
7
Internet marketing
5
Markenartikel
5
Online-Marketing
5
Social Web
5
Social web
5
brand loyalty
5
Handelsmarke
3
Store brand
3
Advertising effects
2
Consumer engagement
2
Werbewirkung
2
Advertising industry
1
Advertising music
1
Affect transfer
1
Bayes-Statistik
1
Bayesian inference
1
Brand relationships
1
Category Management
1
Category management
1
Consideration set
1
Consumer brand engagement
1
Corporate visual identity
1
Digital marketing
1
Einzelhandel
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Emotion
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Evolution
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Facebook brand page
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Fernsehwerbung
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Firm-hosted social media brand communities
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8
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Azar, Salim L.
1
Casteran, Gauthier
1
Castro, Ana
1
Chen, Qimei
1
Chou, En-Yi
1
Chrysochou, Polymeros
1
Fernandes, Teresa
1
He, Yi
1
Helme-Guizon, Agnès
1
Hill, Sally Rao
1
Labrecque, Lauren I.
1
Lee, Ruby
1
Lin, Cheng-Yu
1
Machado, Joana César
1
Magnoni, Fanny
1
Meyer-Waarden, Lars
1
Swani, Kunal
1
Tam, Leona
1
Vacas-de-Carvalho, Leonor
1
Wilkie, Dean C. H.
1
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Marketing letters : a journal of research in marketing
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of retailing and consumer services
24
The journal of product & brand management
23
The journal of brand management : an international journal
20
Journal of business research : JBR
19
Asia Pacific journal of marketing and logistics
10
International journal of hospitality management
8
International journal of internet marketing and advertising : IJIMA
7
European journal of marketing : EJM
6
Journal of strategic marketing
6
Cogent business & management
5
Global business review
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of marketing analytics : JMA
5
Journal of promotion management : innovations in planning and applied research
5
Marketing intelligence & planning
5
Psychology & marketing
5
Australasian marketing journal
4
International journal of Indian culture and business management
4
International journal of contemporary hospitality management
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
The IUP journal of brand management : IJBRM
4
The journal of consumer marketing
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International marketing review
3
Journal of fashion marketing and management
3
Journal of global marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Marketing theory
3
Pakistan journal of commerce and social sciences
3
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ECONIS (ZBW)
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date (oldest first)
1
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
2
Beyond brand personality : a multidimensional perspective of self-congruence
Wilkie, Dean C. H.
;
Hill, Sally Rao
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1529-1560
Persistent link: https://www.econbiz.de/10013466545
Saved in:
3
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
4
Like, comment, or share? : self-presentation vs. brand relationships as drivers of social media engagement choices
Swani, Kunal
;
Labrecque, Lauren I.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012301469
Saved in:
5
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
6
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
Saved in:
7
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
8
Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi
;
Chen, Qimei
;
Tam, Leona
;
Lee, Ruby
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
Saved in:
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