//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Journal of marketing research"
~subject:"Entscheidungstheorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Entscheidungstheorie
Consumer behaviour
432
Konsumentenverhalten
432
Brand management
64
Markenführung
64
Brand image
59
Markenimage
59
Advertising effects
56
Werbewirkung
56
Brand
43
Markenartikel
43
Beziehungsmarketing
38
Relationship marketing
38
Theorie
37
Theory
37
Experiment
34
Internet marketing
34
Online-Marketing
34
Emotion
33
Advertising
29
Viral marketing
29
Virales Marketing
29
Werbung
29
Online retailing
27
Online-Handel
27
Perception
24
Wahrnehmung
24
Cognition
22
Kognition
22
Preismanagement
22
Pricing strategy
22
Personality psychology
21
Persönlichkeitspsychologie
21
Präferenztheorie
21
Social Web
21
Social web
21
Theory of preferences
21
Customer satisfaction
20
Einzelhandel
20
Kundenzufriedenheit
20
Retail trade
20
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Conference paper
1
Konferenzbeitrag
1
Language
All
English
5
Author
All
Häubl, Gerald
2
Barasch, Alixandra
1
Bartels, Daniel M.
1
Botti, Simona
1
Broniarczyk, Susan
1
Dellaert, Benedict G. C.
1
Donkers, Bas
1
Giuliano, Paola
1
Hill, Ronald Paul
1
Huang, Yanliu
1
Kim, Nicole You Jeung
1
Lehmann, Donald R.
1
Newman, George E.
1
Puntoni, Stefano
1
Rooderkerk, Robert P.
1
Schrift, Rom Y.
1
Urminsky, Oleg
1
Waisman, Rory M.
1
Zwebner, Yonat
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of marketing research
Journal of behavioral decision making
13
Journal of marketing research : JMR
10
Faculty & research / Insead : working paper series
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of business research : JBR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
6
Journal of behavioral and experimental economics
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Psychology & marketing
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
Working paper / National Bureau of Economic Research, Inc.
4
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
3
ERIM report series research in management
3
Journal of business economics : JBE
3
Journal of economic theory
3
NBER Working Paper
3
Working papers / Wharton School, University of Pennsylvania / Marketing
3
AMS review : official publication of the Academy of Marketing Science
2
American economic journal : a journal of the American Economic Association
2
CESifo working papers
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Economic theory
2
European journal of operational research : EJOR
2
Games
2
Games and economic behavior
2
Institute of Mathematical Economics Working Paper
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of decision sciences, risk and management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing theory and practice
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
You must have a preference : the impact of no-preference communication on joint decision making
Kim, Nicole You Jeung
;
Zwebner, Yonat
;
Barasch, Alixandra
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 52-71
Persistent link: https://www.econbiz.de/10013474547
Saved in:
2
Incorporating consumer product categorizations into shelf layout design
Rooderkerk, Robert P.
;
Lehmann, Donald R.
- In:
Journal of marketing research
58
(
2021
)
1
,
pp. 50-73
Persistent link: https://www.econbiz.de/10012426504
Saved in:
3
Preference dynamics in sequential consumer choice with defaults
Donkers, Bas
;
Dellaert, Benedict G. C.
;
Waisman, Rory M.
; …
- In:
Journal of marketing research
57
(
2020
)
6
,
pp. 1096-1112
Persistent link: https://www.econbiz.de/10012391113
Saved in:
4
Choice and self : how synchronic and diachronic identity shape choices and decision making
Urminsky, Oleg
;
Bartels, Daniel M.
;
Giuliano, Paola
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10010401335
Saved in:
5
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->