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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Psychology & marketing"
~subject:"Entscheidungstheorie"
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Entscheidungstheorie
Consumer behaviour
950
Konsumentenverhalten
950
Brand image
149
Markenimage
149
Brand management
140
Markenführung
140
Beziehungsmarketing
102
Relationship marketing
102
Advertising effects
99
Werbewirkung
99
Brand
98
Markenartikel
98
Emotion
79
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73
United States
73
Experiment
64
Personality psychology
63
Persönlichkeitspsychologie
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55
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52
Social web
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Virales Marketing
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Online-Handel
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Online-Marketing
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Ahmmad, Kamal
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Botti, Simona
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Broniarczyk, Susan
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1
D'Ambrogio, Simone
1
Giuliano, Paola
1
Harrold, Mycah
1
Hill, Ronald Paul
1
Howlett, Elizabeth
1
Huang, Yanliu
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Huber, Frank
1
Häubl, Gerald
1
Jessup, Ryan K.
1
Johnson, Elizabeth N.
1
Köcher, Sören
1
Meyer, Frederik
1
Newman, George E.
1
Pechtl, Hans
1
Perkins, Andrew
1
Platt, Michael L.
1
Puntoni, Stefano
1
Todd, Peter M.
1
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1
Veinott, Elizabeth S.
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Marketing letters : a journal of research in marketing
Psychology & marketing
Journal of behavioral decision making
13
Journal of marketing research : JMR
10
Faculty & research / Insead : working paper series
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Journal of consumer research : JCR ; an interdisciplinary bimonthly
7
Journal of business research : JBR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
6
Journal of behavioral and experimental economics
5
Journal of economic psychology : research in economic psychology and behavioral economics
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
NBER working paper series
4
Quantitative marketing and economics : QME
4
Working paper / National Bureau of Economic Research, Inc.
4
Decision analysis : a journal of the Institute for Operations Research and the Management Sciences, INFORMS
3
ERIM report series research in management
3
Journal of business economics : JBE
3
Journal of economic theory
3
Journal of marketing research
3
NBER Working Paper
3
Working papers / Wharton School, University of Pennsylvania / Marketing
3
AMS review : official publication of the Academy of Marketing Science
2
American economic journal : a journal of the American Economic Association
2
CESifo working papers
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Diskussionsbeiträge / Fachbereich Wirtschaftswissenschaft, FernUniversität in Hagen : Diskussionspapier
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Economic theory
2
European journal of operational research : EJOR
2
Games
2
Games and economic behavior
2
Institute of Mathematical Economics Working Paper
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of decision sciences, risk and management
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing theory and practice
2
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ECONIS (ZBW)
7
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1
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
2
The effects of awe-eliciting experiences on consumers' aversion to choice ambiguity
Ahmmad, Kamal
;
Harrold, Mycah
;
Howlett, Elizabeth
; …
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1193-1205
Persistent link: https://www.econbiz.de/10014531205
Saved in:
3
Choice and self : how synchronic and diachronic identity shape choices and decision making
Urminsky, Oleg
;
Bartels, Daniel M.
;
Giuliano, Paola
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10010401335
Saved in:
4
Dazing diversity : investigating the determinants and consequences of decision paralysis
Huber, Frank
;
Köcher, Sören
;
Vogel, Johannes
;
Meyer, …
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 467-478
Persistent link: https://www.econbiz.de/10009554783
Saved in:
5
Leaving the store empty-handed : testing explanations for the too-much-choice effect using decision field theory
Jessup, Ryan K.
;
Veinott, Elizabeth S.
;
Todd, Peter M.
; …
- In:
Psychology & marketing
26
(
2009
)
3
,
pp. 299-320
Persistent link: https://www.econbiz.de/10003812789
Saved in:
6
Value structures in a decoy and compromise effect experiment
Pechtl, Hans
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 736-759
Persistent link: https://www.econbiz.de/10003867770
Saved in:
7
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
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