//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Digitale Plattform"
~subject:"Pricing strategy"
~type_genre:"Conference paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verbraucherforschung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Digitale Plattform
Pricing strategy
Consumer behaviour
8
Konsumentenverhalten
8
Choice
2
Decision
2
Decision-making
2
Entscheidung
2
Theorie
2
Theory
2
Assortment
1
Attention
1
Brand
1
Brand choice
1
Brand management
1
Channel choice
1
Choice overload
1
Choice restriction
1
Commitment
1
Consumer
1
Consumer choice
1
Consumer motivation
1
Consumer neuroscience
1
Consumer preferences
1
Consumers
1
Crowdfunding
1
Data
1
Data protection
1
Datenschutz
1
Decision theory
1
Digital goods
1
Digital platform
1
Digitale Güter
1
Distribution channel
1
E-commerce
1
Electronic Commerce
1
Entscheidungstheorie
1
Evidence accumulation models
1
Genes
1
Goals
1
Internet
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Conference paper
Article in journal
14
Aufsatz in Zeitschrift
14
Konferenzbeitrag
2
Language
All
English
2
Author
All
Altman, Elizabeth J.
1
Arora, Ramnik
1
Bhargava, Hemant K.
1
Boehnke, Jörn
1
Bonatti, Alessandro
1
Daniels, Kaitlin
1
Derdenger, Timothy
1
Ghose, Anindya
1
Goldfarb, Avi
1
Goldstein, Daniel G.
1
Kirschner, Bryan
1
LaFramboise, Darin
1
Lambrecht, Anja
1
Loupos, Pantelis
1
Parker, Geoffrey
1
Pattabhiramaiah, Adithya
1
Rubel, Olivier
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Journal of retailing and consumer services
1
Journal of revenue and pricing management
1
Journal of sports economics
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Platform data strategy
Bhargava, Hemant K.
;
Rubel, Olivier
;
Altman, Elizabeth J.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012417687
Saved in:
2
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->