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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"European journal of marketing : EJM"
~language:"eng"
~type_genre:"Fallstudie"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
European journal of marketing : EJM
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Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
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