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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~language:"eng"
~person:"Han, Jin K."
~person:"Lemmens, Aurélie"
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New product development
2
Produktentwicklung
2
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1
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Consumer behaviour
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Han, Jin K.
Lemmens, Aurélie
Van Den Bulte, Christophe
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Iyengar, Radha
7
Valente, Thomas W.
5
Fischer, Marc
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
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ECONIS (ZBW)
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Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan
;
Lemmens, Aurélie
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
Saved in:
2
Biases in valuation vs. usage of innovative product features
Meyer, Robert J.
;
Zhao, Shenghui
;
Han, Jin K.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
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