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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Hartmann, Wesley R."
~person:"Katona, Zsolt"
~person:"Tucker, Catherine"
~subject:"B-to-B-Marketing"
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Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
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