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isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Iyer, Ganesh"
~person:"Luo, Xueming"
~person:"Sainam, Preethika"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
2
Limited memory, categorization, and competition
Chen, Yuxin
;
Iyer, Ganesh
;
Pazgal, Amit I.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10008652628
Saved in:
3
"Call for prices" : strategic implications of raising consumers' costs
Desai, Preyas S.
;
Krishnamoorthy, Anand
;
Sainam, Preethika
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 158-174
Persistent link: https://www.econbiz.de/10003973192
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