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isPartOf:"Marktstrategische Veränderungen in der Hersteller-Handels-Dyade"
~isPartOf:"Journal of retailing and consumer services"
~person:"Marinelli, Luca"
~person:"Wiebach, Nicole"
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Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
Journal of retailing and consumer services
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Combining sell-out data with shopper behaviour data for category performance measurement : the role of category conversion power
Pascucci, Federica
;
Nardi, Lorenzo
;
Marinelli, Luca
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013169597
Saved in:
2
Explaining customers' switching patterns to brand delisting
Wiebach, Nicole
;
Hildebrandt, Lutz
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10009507915
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