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isPartOf:"Modelling value ; Vol. 1"
~isPartOf:"Marketing theory"
~isPartOf:"Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza"
~person:"Gambetti, Rossella C."
~person:"Kern, Eva-Maria"
~subject:"Business network"
~subject:"Consumer behaviour"
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Modelling value ; Vol. 1
Marketing theory
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
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ECONIS (ZBW)
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Value co-creation between the "inside" and the "outside" of a company : insights from a brand community failure
Gambetti, Rossella C.
;
Graffigna, Guendalina
- In:
Marketing theory
15
(
2015
)
2
,
pp. 155-178
Persistent link: https://www.econbiz.de/10011494449
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2
Wertschöpfungsnetzwerke zur Entwicklung und Produktion hybrider Produkte : Ansatzpunkte und Forschungsbedarf
Kersten, Wolfgang
;
Zink, Thomas
;
Kern, Eva-Maria
- In:
Wertschöpfungsnetzwerke : Festschrift für Bernd Kaluza
,
(pp. 189-201)
.
2006
Persistent link: https://www.econbiz.de/10003363595
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