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isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing"
~person:"Fang, Eric"
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Fang, Eric
Grewal, Dhruv
7
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Palmatier, Robert W.
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Neue betriebswirtschaftliche Forschung : Nbf
Journal of fashion marketing and management
Journal of marketing
Information systems research : ISR
1
Journal of retailing
1
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ECONIS (ZBW)
3
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"We earned the coupon together" : the missing link of experience cocreation in shared coupons
Fang, Eric
;
Dong, Beibei
;
Zhuang, Mengzhou
;
Cai, Fengyan
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 451-471
Persistent link: https://www.econbiz.de/10014245145
Saved in:
2
Group marketing : theory, mechanisms, and dynamics
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011734792
Saved in:
3
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
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