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isPartOf:"OECD statistics"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of advertising"
~isPartOf:"The review of economics and statistics"
~language:"eng"
~subject:"Print advertising"
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Judging a magazine by its advertising : exploring the effects of advertising content on perceptions of a media vehicle
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009745868
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