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isPartOf:"Online-Forschung 2007 : Grundlagen und Fallstudien"
~isPartOf:"International journal of enterprise information systems : an official publication of the Information Resources Management Association"
~isPartOf:"Journal of internet commerce"
~subject:"Advertising effects"
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Online-Forschung 2007 : Grundlagen und Fallstudien
International journal of enterprise information systems : an official publication of the Information Resources Management Association
Journal of internet commerce
Cutting edge international research
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of retailing and consumer services
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Wertschöpfung durch Kommunikation : Kommunikations-Controlling in der Unternehmenspraxis
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Working papers / Université de Lausanne, Faculté des Hautes Etudes Commerciales, Institut de Recherche en Management
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Designing effective websites: the moderating role of user Internet experience
San José Cabezudo, Rebeca
;
Gutiérrez Arranz, Ana María
; …
- In:
Journal of internet commerce
6
(
2007
)
1
,
pp. 35-60
Persistent link: https://www.econbiz.de/10003492440
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