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isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
~isPartOf:"DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft"
~language:"eng"
~subject:"Germany"
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Bundling strategy
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Leistungsbündel
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Theorie
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Theory
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Consumer behaviour
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Konsumentenverhalten
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Deutschland
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Estimation
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Dienstleistungsmarketing
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Hotel industry
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Hotellerie
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Herrmann, Andreas
2
Huber, Frank
2
Adam, Richard
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Bauer, Hans H.
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Higie Coulter, Robin
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Wricke, Martin
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
International journal of technology management : IJTM
2
Journal of service management
2
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
2
Bank of England Working Paper
1
Benchmarking : an international journal ; BIJ
1
British journal of management
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Diskussionspapier / Hochschule Osnabrück, Fakultät Wirtschafts- und Sozialwissenschaften
1
Driving service productivity : value-creation through innovation
1
Enhancing competences for competitive advantage
1
Harvard business review : HBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovation in low-tech firms and industries
1
Innovation in production : the adoption and impacts of new manufacturing concepts in German industry ; with 6 tables
1
International journal of energy sector management
1
International journal of markets and business systems
1
International journal of physical distribution & logistics management : IJPD & LM
1
International journal of production economics
1
Issues of business and law
1
Journal of accounting, auditing & finance
1
Journal of business research : JBR
1
Management international review : mir ; journal of international business
1
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Staff working papers / Bank of England
1
Verlagsschriftenreihe des Heinz Nixdorf Instituts
1
Verslo ir teisės aktualijos : mokslo darbai
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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ECONIS (ZBW)
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Evaluating multidimensional prices in the bundling context
Herrmann, Andreas
;
Wricke, Martin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 237-251)
.
1999
Persistent link: https://www.econbiz.de/10001425135
Saved in:
2
Product and service bundling decisions and their effects on purchase intention
Herrmann, Andreas
;
Huber, Frank
;
Higie Coulter, Robin
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 253-267)
.
1999
Persistent link: https://www.econbiz.de/10001425139
Saved in:
3
Utility-oriented design of service bundles in the hotel industry, based on the conjoint measurement method
Bauer, Hans H.
;
Huber, Frank
;
Adam, Richard
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 269-295)
.
1999
Persistent link: https://www.econbiz.de/10001425142
Saved in:
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