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isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
~isPartOf:"Involving customers in new service development"
~isPartOf:"Journal of service research : JSR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"SpringerLink / Bücher"
~person:"Witell, Lars"
~subject:"Kundenintegration"
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Involving customers in new service development
Journal of service research : JSR
Management science : journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
Journal of business research : JBR
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ECONIS (ZBW)
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The role of the customer in the development process
Sandén, Bodil
;
Gustafsson, Anders
;
Witell, Lars
- In:
Involving customers in new service development
,
(pp. 33-56)
.
2006
Persistent link: https://www.econbiz.de/10003593196
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