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isPartOf:"Optimal bundling : marketing strategies for improving economic performance ; with 48 tables"
~isPartOf:"Management information systems : mis quarterly"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Digitale Plattform"
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Bundling strategy
32
Leistungsbündel
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Theorie
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Consumer behaviour
11
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Preismanagement
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Pricing strategy
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bundling
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analytical models
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two-sided markets
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Management information systems : mis quarterly
Management science : journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
2
Applications of management science : Vol. 21
1
Digital disruptive innovation
1
ETLA working papers
1
European journal of marketing
1
Hybride Wertschöpfung : mobile Anwendungssysteme für effiziente Dienstleistungsprozesse im technischen Kundendienst
1
Innovations in services marketing and management : strategies for emerging economies
1
Integration von Produkt & Dienstleistung - Hybride Wertschöpfung : Proceedings im Rahmen der Multi-Konferenz Wirtschaftsinformatik 23. - 25.02.2010 in Göttingen
1
International journal of innovation management
1
International journal of operations & production management
1
International journal of production economics
1
International journal of production research
1
International journal of services and operations management
1
Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
1
Journal of business research : JBR
1
Progress in IS
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
Springer eBook Collection
1
Technological forecasting & social change : an international journal
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
Transportation research / E : an international journal
1
Virtuelle Organisation und Neue Medien 2006 : Workshop GeNeMe 2006 Gemeinschaften in Neuen Medien ; TU Dresden, 28./29.09.2006
1
Working papers / TSE : WP
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ECONIS (ZBW)
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Designing entry strategies for subscription platforms
Gal-Or, Esther
;
Qiaoni, Shi
- In:
Management science : journal of the Institute for …
68
(
2022
)
10
,
pp. 7597-7613
Persistent link: https://www.econbiz.de/10013546125
Saved in:
2
Creating platforms by hosting rivals
Hagiu, Andrei
;
Jullien, Bruno
;
Wright, Julian
- In:
Management science : journal of the Institute for …
66
(
2020
)
7
,
pp. 3234-3248
Persistent link: https://www.econbiz.de/10012268688
Saved in:
3
Platform ecosystems : how developers invert the firm
Parker, Geoffrey
;
Van Alstyne, Marshall
;
Jiang, Xiaoyue
- In:
Management information systems : mis quarterly
41
(
2017
)
1
,
pp. 255-266
Persistent link: https://www.econbiz.de/10011656635
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