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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~person:"Ashley, Christy"
~type_genre:"Article in journal"
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing theory and practice
Journal of promotion management : JPM
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ECONIS (ZBW)
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Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
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