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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Brand image
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Advertising planning
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2010-2011
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Agheshlouei, Hamed
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Edmondson, Diane R.
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Nikabadi, Mohsen Shafiei
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Safui, Morteza Akbarzadeh
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing theory and practice
Journal of promotion management : JPM
A master class in brand planning : the timeless works of Stephen King
7
Journal of advertising : official publication of the American Academy of Advertising
6
International journal of advertising : the quarterly review of marketing communications
2
The evolution of brands : from signals of quality to storehouses of trust
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Erfolgsfaktor Innovation : mit 7 Tabellen
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
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Going global: implementing international business operations
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Handbuch der Marktforschung
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IEEE transactions on engineering management : EM
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International marketing ; Vol. 2
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Journal of business strategy
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Journal of marketing communications
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Journal of marketing research : JMR
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MSI reports : working paper series
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing : ZFP ; journal of research and management
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Marketing : journal of research and management
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Marketing im Nebenfach
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Measuring and managing brands
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Service business
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The journal of consumer marketing
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Ėkonomičeskij žurnal
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ECONIS (ZBW)
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
2
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
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