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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Brand image"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
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Nikabadi, Mohsen Shafiei
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing theory and practice
Journal of promotion management : JPM
Journal of advertising : official publication of the American Academy of Advertising
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Going global: implementing international business operations
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Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
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Marketing im Nebenfach
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Service business
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The evolution of brands : from signals of quality to storehouses of trust
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
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