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isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Werbestrategie"
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Konsumentenverhalten
Advertising planning
15
Werbeplanung
15
Advertising
3
Advertising effects
3
Deutschland
3
Germany
3
Social Marketing
3
Social marketing
3
USA
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Werbewirkung
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Werbung
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Brand management
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Consumer behaviour
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2010-2011
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Bibliometrics
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German
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Gierl, Heribert
1
Guion, Deirdre T.
1
Jaumann, Mathias
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Koncz, Julia
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Stanton, Julie V.
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PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing theory and practice
Journal of promotion management : JPM
Journal of marketing communications
4
The Rand journal of economics
3
Handbuch der Marktforschung
2
International advertising and communication : current insights and empirical findings
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Foundations and trends in marketing : FTMKT
1
Harvard-Business-Manager : das Wissen der Besten
1
IEEE transactions on engineering management : EM
1
International journal of advertising : the review of marketing communications
1
International journal of production research
1
International marketing ; Vol. 2
1
Journal for global business advancement : JGBA
1
Journal of agricultural and applied economics
1
Journal of agricultural and applied economics : JAEE
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of food products marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing research : JMR
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of retailing and consumer services
1
Journal of targeting, measurement and analysis for marketing
1
MIT sloan management review
1
MSI reports : working paper series
1
Marketing intelligence & planning
1
Marketing-mix strategies - product strategy and promotion strategy
1
Measuring and managing brands
1
Optimization, dynamics, and economic analysis : essays in honor of Gustav Feichtinger
1
The evolution of brands : from signals of quality to storehouses of trust
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ECONIS (ZBW)
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Advertising the US. National Organic standard : a well-intentioned cue lost in the shuffle?
Guion, Deirdre T.
;
Stanton, Julie V.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10009678848
Saved in:
2
Differenzierte oder undifferenzierte Werbestrategie für Markenerweiterungen
Gierl, Heribert
;
Koncz, Julia
;
Jaumann, Mathias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10003013988
Saved in:
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