//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbestrategie"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising planning
11
Werbeplanung
11
Advertising
3
Advertising effects
3
USA
3
United States
3
Werbewirkung
3
Werbung
3
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Sales promotion
2
Verkaufsförderung
2
2010-2011
1
Advertising industry
1
Advertising media
1
American
1
Amerikanisch
1
Beverage
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Bio-Lebensmittel
1
Brand
1
Brand equity
1
Brand image
1
Business process management
1
Cause-Related Marketing
1
Cause-related marketing
1
Communication
1
Communication media
1
Creativity
1
Cultural identity
1
Deutschland
1
Elderly people
1
Erfolgsfaktor
1
Experiment
1
Fernsehwerbung
1
Germany
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
11
Aufsatz im Buch
4
Book section
4
Case study
2
Fallstudie
2
Language
All
English
9
German
2
Author
All
Agheshlouei, Hamed
1
Ashley, Christy
1
Coolsen, Michael K.
1
Edmondson, Diane R.
1
Ghosh Chowdhury, Tilottama
1
Gierl, Heribert
1
Guion, Deirdre T.
1
Jaumann, Mathias
1
Jayanti, Rama K.
1
Kara, Ali
1
Kaynak, Erdener
1
Koncz, Julia
1
Lafferty, Barbara A.
1
Micu, Camelia C.
1
Nikabadi, Mohsen Shafiei
1
Oliver, Jason D.
1
Quesenberry, Keith A.
1
Roux, Amarentia Thérèse
1
Safui, Morteza Akbarzadeh
1
Schachtner, Dirk
1
Schmalen, Helmut
1
Stanton, Julie V.
1
Van der Waldt, De la Rey
1
more ...
less ...
Published in...
All
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Jahrbuch der Absatz- und Verbrauchsforschung
Journal of marketing theory and practice
Journal of promotion management : JPM
Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
13
Journal of marketing communications
11
Journal of business research : JBR
7
Journal of marketing research : JMR
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Akzente
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
The Rand journal of economics
3
The journal of industrial economics
3
Applied economics
2
Die Bank
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Health marketing quarterly
2
International journal of electronic commerce : IJEC
2
International journal of logistics systems and management
2
JMM : the international journal on media management
2
Journal of business economics : JBE
2
Journal of consumer behaviour : an international research review
2
Journal of current issues and research in advertising
2
Journal of economics & management strategy : JEMS
2
Journal of fashion marketing and management
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing
2
Journal of marketing management : MM
2
Journal of targeting, measurement and analysis for marketing
2
Journal of travel and tourism marketing
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Toward a model to enhance synergy of out-of-home advertising media integration strategies
Roux, Amarentia Thérèse
;
Van der Waldt, De la Rey
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 386-402
Persistent link: https://www.econbiz.de/10011532981
Saved in:
2
Role of advertising and promotion in brand equity creation
Nikabadi, Mohsen Shafiei
;
Safui, Morteza Akbarzadeh
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 13-32
Persistent link: https://www.econbiz.de/10011304633
Saved in:
3
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl advertising ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
Saved in:
4
Reinforcing cultural identity by appealing to local cultural cues : national identity formation and consumption in high-context cultures
Kaynak, Erdener
;
Kara, Ali
- In:
Journal of promotion management : JPM
19
(
2013
)
1
,
pp. 86-113
Persistent link: https://www.econbiz.de/10009738239
Saved in:
5
Creative leaders' views on managing advertising creativity
Oliver, Jason D.
;
Ashley, Christy
- In:
Journal of marketing theory and practice
20
(
2012
)
3
,
pp. 335-348
Persistent link: https://www.econbiz.de/10009619143
Saved in:
6
Advertising the US. National Organic standard : a well-intentioned cue lost in the shuffle?
Guion, Deirdre T.
;
Stanton, Julie V.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 514-535
Persistent link: https://www.econbiz.de/10009678848
Saved in:
7
Accentuate the positive : elderly responses to health communications
Jayanti, Rama K.
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 263-273
Persistent link: https://www.econbiz.de/10003997675
Saved in:
8
The effect of message's regulatory focus and product type on persuasion
Micu, Camelia C.
;
Ghosh Chowdhury, Tilottama
- In:
Journal of marketing theory and practice
18
(
2010
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10003962435
Saved in:
9
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
10
Differenzierte oder undifferenzierte Werbestrategie für Markenerweiterungen
Gierl, Heribert
;
Koncz, Julia
;
Jaumann, Mathias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
2
,
pp. 176-199
Persistent link: https://www.econbiz.de/10003013988
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->