//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"PR-Kampagnen : über die Inszenierung von Öffentlichkeit"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Strategische Kommunikationsplanung"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Pogoda, Andreas"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbestrategie"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
1
Advertising planning
1
Brand
1
Deutschland
1
Germany
1
Markenartikel
1
Werbeplanung
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
Author
All
Pogoda, Andreas
Baetzgen, Andreas
2
Zielmann, Sarah
2
Agheshlouei, Hamed
1
Ashley, Christy
1
Baumgarth, Carsten
1
Bombe, Sandra
1
Bresinsky, Philip
1
Brunner, Christian Boris
1
Coolsen, Michael K.
1
Dissen, Gerald
1
Drees, Norbert
1
Edmondson, Diane R.
1
Enderle, Gerald
1
Esch, Franz-Rudolf
1
Fischer-Appelt, Bernhard
1
Frink, Alexandra
1
Gawlowski, Dominika
1
Ghosh Chowdhury, Tilottama
1
Gierl, Heribert
1
Goertz, Susanne
1
Guckenberger, Anja
1
Guion, Deirdre T.
1
Hardt, Jürgen
1
Jayanti, Rama K.
1
Johanssen, Klaus-Peter
1
Jäckel, Markus
1
Kara, Ali
1
Kaynak, Erdener
1
Lafferty, Barbara A.
1
Langer, Thomas
1
Leonarz, Martina
1
Meyer, Lutz
1
Micu, Camelia C.
1
Müller, Marion G.
1
Müller, Robert Caspar
1
Nikabadi, Mohsen Shafiei
1
Oliver, Jason D.
1
Quesenberry, Keith A.
1
Rath, Johannes
1
more ...
less ...
Published in...
All
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
Journal of marketing theory and practice
Journal of promotion management : JPM
Strategische Kommunikationsplanung
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->