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isPartOf:"Perspektiven des Mobile Commerce in Deutschland : Grundlagen, Strategien, Kundenakzeptanz, Erfolgsfaktoren"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Balasubramanian, Sridhar"
~type:"article"
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Perspektiven des Mobile Commerce in Deutschland : Grundlagen, Strategien, Kundenakzeptanz, Erfolgsfaktoren
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Mobile marketing : a synthesis and prognosis
Shankar, Venkatesh
;
Balasubramanian, Sridhar
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003847118
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