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isPartOf:"Physica-Schriften zur Betriebswirtschaft"
type_genre:"Bibliography included"
~isPartOf:"Berichte aus der Betriebswirtschaft"
~person:"Dresbach, Stefan"
~person:"Dölle, Walter"
~person:"Gathen, Andreas von der"
~source:"econis"
~subject:"Marketing theory"
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Markt und Unternehmung : Handlungsfelder des Marketing
Hammann, Peter
;
Palupski, Rainer
;
Gathen, Andreas von der
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1998
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Als Ms. gedr.
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