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isPartOf:"Psychology & marketing"
~accessRights:"restricted"
~language:"eng"
~subject:"Kaufmotiv"
~subject:"Mobile Business"
~type_genre:"Aufsatz in Zeitschrift"
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To "free" or not to "free" : trait predictors of mobile app purchasing tendencies
Dismore, John B.
;
Swani, Kunal
;
Dugan, Riley G.
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 227-244
Persistent link: https://www.econbiz.de/10011638750
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2
Investigating the pleasures of sin : the contingent role of arousal-seeking disposition in consumers' evaluations of vice and virtue product offerings
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Psychology & marketing
33
(
2016
)
8
,
pp. 620-628
Persistent link: https://www.econbiz.de/10011534721
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