//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~isPartOf:"European journal of industrial relations"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~subject:"USA"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mode"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
USA
Fashion
18
Mode
18
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
9
Markenimage
9
Brand management
6
Markenführung
6
United States
6
Luxury goods
5
Luxusgüter
5
Brand
4
Markenartikel
4
Großbritannien
3
Jugendliche
3
Textile distribution
3
Textilhandel
3
United Kingdom
3
Youth
3
Corporate Social Responsibility
2
Corporate social responsibility
2
Frauen
2
Sportmarketing
2
Sports marketing
2
Women
2
fashion
2
purchase intention
2
Arbeitsbeziehungen
1
Austria
1
Austrian economics
1
Bekleidung
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand equity
1
Brand extension
1
Brand loyalty
1
CSR
1
Clothing
1
Clothing industry
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Chalip, Laurence Hilmond
1
Cho, Eunjoo
1
Cowan, Kirsten L.
1
Dai, Bo
1
Fiore, Ann Marie
1
Fischer, Marc
1
Fullin, Giovanna
1
Gasparri, Stefano
1
Gloria Wu, D.
1
Hornig, Tobias
1
Ikeler, Peter
1
Notarantonio, Elaine M.
1
Quigley, Charles J.
1
Russell, Daniel W.
1
Schollmeyer, Thomas
1
more ...
less ...
Published in...
All
Psychology & marketing
European journal of industrial relations
Journal of euromarketing
Marketing : ZFP ; journal of research and management
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of fashion marketing and management
24
International journal of consumer studies
4
Business history
3
Testimonial advertising in the American marketplace : emulation, identity, community
2
Brand research : [an outcome of the second International Conference on Brand Management]
1
European accounting review
1
Family and consumer sciences research journal
1
Gender, culture, and consumer behavior
1
Global campaigning initiatives for socio-economic development
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Harvard studies in business history
1
International business and economics research journal
1
International regional science review : IRSR ; an international forum for economists, geographers, planners and other social scientists
1
Journal of East-West business
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of historical research in marketing
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
1
Logistics and retail management : insights into current practice and trends from leading experts
1
Rororo
1
Routledge research in fashion law
1
Socio-economic review
1
Strategic management journal
1
Studien- und Arbeitspapiere Marketing
1
Supply chain analysis : a handbook on the interaction of information, system and optimization
1
Sustainable fashion : consumer awareness and education
1
Technology-driven sustainability : innovation in the fashion supply chain
1
The IUP journal of brand management : IJBRM
1
The Routledge companion to advertising and promotional culture
1
The journal of consumer marketing
1
The journal of law & economics
1
The journal of product & brand management
1
The quarterly journal of economics
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trade union strategy in fashion retail in Italy and the USA : converging divergence between institutions and mobilization?
Gasparri, Stefano
;
Ikeler, Peter
;
Fullin, Giovanna
- In:
European journal of industrial relations
25
(
2019
)
4
,
pp. 345-361
Persistent link: https://www.econbiz.de/10012112330
Saved in:
2
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
3
Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Cowan, Kirsten L.
;
Dai, Bo
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10010460832
Saved in:
4
Expected price and user image for branded and co-branded sports apparel
Gloria Wu, D.
;
Chalip, Laurence Hilmond
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
3
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010199635
Saved in:
5
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
6
A cross-cultural comparison of United States and Austrian fashion consumers
Quigley, Charles J.
;
Notarantonio, Elaine M.
- In:
Journal of euromarketing
18
(
2009
)
4
,
pp. 233-244
Persistent link: https://www.econbiz.de/10003945473
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->