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isPartOf:"Psychology & marketing"
~isPartOf:"European journal of industrial relations"
~isPartOf:"Journal of euromarketing"
~isPartOf:"Marketing : ZFP ; journal of research and management"
~subject:"Comparison"
~subject:"USA"
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Psychology & marketing
European journal of industrial relations
Journal of euromarketing
Marketing : ZFP ; journal of research and management
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25
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4
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Testimonial advertising in the American marketplace : emulation, identity, community
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Department of Management, Università Ca' Foscari Venezia Working Paper
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1
Trade union strategy in fashion retail in Italy and the USA : converging divergence between institutions and mobilization?
Gasparri, Stefano
;
Ikeler, Peter
;
Fullin, Giovanna
- In:
European journal of industrial relations
25
(
2019
)
4
,
pp. 345-361
Persistent link: https://www.econbiz.de/10012112330
Saved in:
2
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
3
Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Cowan, Kirsten L.
;
Dai, Bo
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10010460832
Saved in:
4
The role of culture for pricing luxury fashion brands
Hornig, Tobias
;
Fischer, Marc
;
Schollmeyer, Thomas
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
2
,
pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
Saved in:
5
A cross-cultural comparison of United States and Austrian fashion consumers
Quigley, Charles J.
;
Notarantonio, Elaine M.
- In:
Journal of euromarketing
18
(
2009
)
4
,
pp. 233-244
Persistent link: https://www.econbiz.de/10003945473
Saved in:
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