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isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
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Search: subject_exact:"Brand strategy"
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Brand management
239
Markenführung
239
Consumer behaviour
195
Konsumentenverhalten
195
Brand image
142
Markenimage
142
Brand
91
Markenartikel
90
Advertising effects
69
Werbewirkung
69
Advertising
42
Werbung
42
Internet marketing
40
Online-Marketing
40
Beziehungsmarketing
37
Relationship marketing
37
Social Web
35
Social web
35
International marketing
28
Internationales Marketing
28
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25
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25
Personality psychology
20
Persönlichkeitspsychologie
20
Marketing management
19
Marketingmanagement
19
Designation of origin
17
Herkunftsbezeichnung
17
Celebrity endorsement
10
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10
Emerging economies
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Psychology of advertising
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Schwellenländer
9
Werbepsychologie
9
branding
9
Brand loyalty
8
Corporate Social Responsibility
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8
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Dens, Nathalie
4
He, Jiaxun
4
Ko, Eunju
4
Kuanr, Abhisek
4
Pradhan, Debasis
4
Woodside, Arch G.
4
Barnes, Bradley R.
3
Bauer, Brittney C.
3
Matthes, Jörg
3
Naderer, Brigitte
3
Pelsmacker, Patrick de
3
Wang, Cheng Lu
3
Albrecht, Carmen-Maria
2
Arli, Denni
2
Arnold, Mark J.
2
Ashill, Nicholas J.
2
Bagozzi, Richard P.
2
Bhattacharjee, Debashree Roy
2
Boisvert, Jean
2
Christodoulides, George
2
DelVecchio, Devon
2
Fastoso, Fernando
2
Ge, Jiaye
2
Hamilton Rice, Dan
2
Han, C. M.
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hultman, Magnus
2
Japutra, Arnold
2
Kerr, Gayle
2
Lee, Michael S. W.
2
Lou, Chen
2
Moharana, Tapas Ranjan
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Paul, Justin
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Seo, Yuri
2
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Psychology & marketing
International journal of advertising : the review of marketing communications
International marketing review
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Journal of strategic marketing
108
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
239
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239
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
4
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
5
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
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