//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising research"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand management
245
Markenführung
245
Consumer behaviour
168
Konsumentenverhalten
168
Brand image
115
Markenimage
115
Advertising effects
90
Werbewirkung
90
Brand
83
Markenartikel
83
Advertising
61
Werbung
61
Internet marketing
51
Online-Marketing
51
Social Web
38
Social web
38
Beziehungsmarketing
33
Relationship marketing
33
Luxury goods
18
Luxusgüter
18
Personality psychology
16
Persönlichkeitspsychologie
16
Marketing management
14
Marketingmanagement
14
USA
12
United States
12
Psychology of advertising
11
Werbepsychologie
11
Celebrity endorsement
10
Celebrity-Werbung
10
Emotion
10
Product Placement
10
Product placement
10
Viral marketing
9
Virales Marketing
9
branding
9
social media
9
Customer satisfaction
8
Experiment
8
Kundenzufriedenheit
8
more ...
less ...
Online availability
All
Undetermined
158
Free
24
Type of publication
All
Article
242
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
245
Aufsatz in Zeitschrift
245
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
245
Author
All
Ko, Eunju
4
Milfeld, Tyler
4
Romaniuk, Jenni
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Dens, Nathalie
3
Ford, John B.
3
Kuanr, Abhisek
3
Matthes, Jörg
3
Naderer, Brigitte
3
Pittman, Matthew
3
Pradhan, Debasis
3
Rappaport, Stephen D.
3
Taylor, Charles Raymond
3
Xie, Quan
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Chan, Terri H.
2
Christodoulides, George
2
DelVecchio, Devon
2
Hamilton Rice, Dan
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hultman, Magnus
2
Kennedy, Rachel
2
Kim, Eunjin
2
Kim, Hyejin
2
Kim, Mikyoung
2
Lee, Michael S. W.
2
Lipsman, Andrew
2
Lou, Chen
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Pelsmacker, Patrick de
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Shoenberger, Heather
2
Sprott, David E.
2
more ...
less ...
Published in...
All
Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of advertising research
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Journal of strategic marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of marketing communications
107
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
73
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
63
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
245
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
Purpose advertising and the credibility gap : how consumers respond to established versus emergent brand activist messaging
Milfeld, Tyler
;
Haley, Eric John
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014507681
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
8
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
9
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
10
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->