//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Albrecht, Carmen-Maria"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Brand
1
Children
1
Deutschland
1
Germany
1
Haarkosmetik
1
Hair care product
1
Jugendliche
1
Kinder
1
Markenartikel
1
Product differentiation
1
Produktdifferenzierung
1
Stress
1
Work stress
1
Youth
1
adolescents
1
brand deprivation stress
1
brands
1
children
1
public policy
1
self-confidence
1
theory of stress
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Albrecht, Carmen-Maria
Ko, Eunju
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Matthes, Jörg
3
Naderer, Brigitte
3
Pradhan, Debasis
3
Arnold, Mark J.
2
Bagozzi, Richard P.
2
DelVecchio, Devon
2
Dens, Nathalie
2
Hamilton Rice, Dan
2
Hayes, Jameson L.
2
Hudders, Liselot
2
Hultman, Magnus
2
Lee, Michael S. W.
2
Lou, Chen
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Sprott, David E.
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Teng, Lefa
2
Veirman, Marijke de
2
Wagner, Udo
2
Wolfsteiner, Elisabeth
2
Xie, Quan
2
Aboulnasr, Khaled
1
Ahn, Jungyong
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Alharbi, Khalid
1
Amar, Moty
1
An, Donghwy
1
more ...
less ...
Published in...
All
Psychology & marketing
International journal of advertising : the review of marketing communications
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Albrecht, Carmen-Maria
;
Sauer, Nicola E.
;
Sprott, David E.
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 807-822
Persistent link: https://www.econbiz.de/10011738100
Saved in:
2
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->