//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Eisele, Anita"
~subject:"Emotion"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Emotion
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand loyalty
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenartikel
1
Markenführung
1
Markenimage
1
Markentreue
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
brand loyalty
1
brand nature
1
emotional brand attachment
1
ought self-congruence
1
self-discrepancy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Eisele, Anita
Augusto, Mário Gomes
1
Bagozzi, Richard P.
1
Bargoni, Augusto
1
Carter, Erin Percival
1
Chan, Terri H.
1
Dimoka, Angelika
1
Giachino, Chiara
1
Gutuleac, Rada
1
Huber, Frank
1
Isabella, Giuliana
1
Johnson, Benjamin K.
1
Lee, Heekyung
1
Lourenço, Carlos Jorge da Silva
1
McGraw, A. Peter
1
Meyer, Frederik
1
Morris, Jon D.
1
Morton, Cynthia R.
1
Mueller, Sophia
1
Neves, Cristiana
1
Sharma, Bhakti
1
Torres, Pedro M.
1
Verbeke, Willem J. M. I.
1
Vo, Khoi
1
Warren, Caleb
1
Yi, Youjae
1
Štreimikienė, Dalia
1
more ...
less ...
Published in...
All
Psychology & marketing
International journal of advertising : the review of marketing communications
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->