//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Psychology & marketing"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Consumer behaviour"
~subject:"Kundenzufriedenheit"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand strategy"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Kundenzufriedenheit
Brand management
178
Markenführung
178
Konsumentenverhalten
147
Brand image
101
Markenimage
101
Brand
70
Markenartikel
70
Advertising effects
66
Werbewirkung
66
Advertising
39
Werbung
39
Internet marketing
37
Online-Marketing
37
Beziehungsmarketing
32
Relationship marketing
32
Social Web
31
Social web
31
Luxury goods
18
Luxusgüter
18
Personality psychology
16
Persönlichkeitspsychologie
16
Marketing management
10
Marketingmanagement
10
Celebrity endorsement
9
Celebrity-Werbung
9
Psychology of advertising
9
Werbepsychologie
9
branding
9
Customer satisfaction
8
Emotion
8
Product Placement
8
Product placement
8
brand attitude
8
brand loyalty
8
social media
8
Experiment
7
Fashion
7
Mode
7
more ...
less ...
Online availability
All
Undetermined
104
Free
23
Type of publication
All
Article
145
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
147
Aufsatz in Zeitschrift
147
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
147
Author
All
Ko, Eunju
4
Woodside, Arch G.
4
Bauer, Brittney C.
3
Kuanr, Abhisek
3
Pradhan, Debasis
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
2
Hayes, Jameson L.
2
Lee, Michael S. W.
2
Lou, Chen
2
Matthes, Jörg
2
Naderer, Brigitte
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sprott, David E.
2
Sung, Yongjun
2
Teng, Lefa
2
Xie, Quan
2
Aboulnasr, Khaled
1
Ahn, Jungyong
1
Ahn, Sun Joo
1
Ahuvia, Aaron C.
1
Akram, Muhammad Shakaib
1
Akrout, Houcine
1
Alharbi, Khalid
1
Amar, Moty
1
An, Donghwy
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Ansari, Shiveen
1
Ansell, Jonathan
1
Applequist, Janelle
1
Arli, Denni
1
Asante, Isaac Owusu
1
Ashill, Nicholas J.
1
Ashley, Christy
1
Augusto, Mário Gomes
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
more ...
less ...
Published in...
All
Psychology & marketing
International journal of advertising : the review of marketing communications
Journal of business research : JBR
414
The journal of product & brand management
286
The journal of brand management : an international journal
280
Journal of retailing and consumer services
253
Asia Pacific journal of marketing and logistics
86
European journal of marketing : EJM
79
International journal of hospitality management
78
Journal of marketing communications
73
Marketing intelligence & planning
63
Journal of strategic marketing
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
57
International journal of internet marketing and advertising : IJIMA
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
52
Journal of marketing management : MM
52
Marketing letters : a journal of research in marketing
52
Journal of the Academy of Marketing Science
50
International marketing review
48
Journal of marketing
48
Journal of promotion management : JPM
47
Journal of global marketing
46
SpringerLink / Bücher
46
Cogent business & management
45
International journal of consumer studies
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
The IUP journal of brand management : IJBRM
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
International journal of contemporary hospitality management
33
European journal of marketing
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of retailing
32
Qualitative market research : an international journal
32
more ...
less ...
Source
All
ECONIS (ZBW)
147
Showing
1
-
10
of
147
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
3
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
4
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
5
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
6
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
7
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
8
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
9
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
10
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->