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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of advertising research"
~subject:"Celebrity-Werbung"
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Celebrity-Werbung
Brand image
142
Markenimage
142
Brand management
101
Markenführung
101
Consumer behaviour
92
Konsumentenverhalten
92
Brand
54
Markenartikel
54
Advertising effects
32
Werbewirkung
32
Advertising
23
Werbung
20
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16
Social web
16
Internet marketing
14
Online-Marketing
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Beziehungsmarketing
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Emotion
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Viral marketing
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Firmenimage
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International marketing
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Internationales Marketing
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Ilicic, Jasmina
2
Baxter, Stacey M.
1
Burmester, Alexa B.
1
Clement, Michel
1
Deuskar, Sonali
1
Erfgen, Carsten
1
Fruchter, Gila E.
1
Kulczynski, Alicia
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Lee, Jung-gyo
1
Marshall, Roger
1
Mathys, Juliane
1
Na, Woonbong
1
Sattler, Henrik
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Scheinbaum, Angeline Close
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State, Gabriel
1
Thorson, Esther
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Wang, Stephen W.
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Webster, Cynthia M.
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Zamudio, César
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of advertising research
Journal of business research : JBR
13
Psychology & marketing
8
The journal of product & brand management
7
Journal of marketing communications
6
International journal of sports marketing & sponsorship
5
The journal of brand management : an international journal
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
European journal of marketing : EJM
3
Global business review
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of marketing theory and practice : JMTP
2
Marketing letters : a journal of research in marketing
2
Pakistan journal of commerce and social sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Vision : the journal of business perspective
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Branding and sustainable competitive advantage : building virtual presence
1
Business and Economic Research : BER
1
Cogent business & management
1
Consumer behavior review : CBR
1
Corporate reputation review
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ECONIS (ZBW)
9
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9
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date (oldest first)
1
Enhancing brand credibility via celebrity endorsement : trustworthiness trumps attractiveness and expertise
Wang, Stephen W.
;
Scheinbaum, Angeline Close
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 16-32
Persistent link: https://www.econbiz.de/10011875514
Saved in:
2
How a smile can make a difference : enhancing the persuasive appeal of celebrity endorsers : boosting consumer perceptions of celebrity genuineness through the use of a "Duchenne s...
Ilicic, Jasmina
;
Kulczynski, Alicia
;
Baxter, Stacey M.
- In:
Journal of advertising research
58
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011875516
Saved in:
3
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
4
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
5
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
6
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
7
Matching product attributes to celebrities who reinforce the brand : an innovative algorithmic selection model
Zwilling, Moti
;
Fruchter, Gila E.
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10010245520
Saved in:
8
Endorsement theory : how consumers relate to celebrity models
Marshall, Roger
;
Na, Woonbong
;
State, Gabriel
;
Deuskar, …
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 564-572
Persistent link: https://www.econbiz.de/10003797982
Saved in:
9
The impact of celebrity-product incongruence on the effectiveness of product endorsement
Lee, Jung-gyo
;
Thorson, Esther
- In:
Journal of advertising research
48
(
2008
)
3
,
pp. 433-449
Persistent link: https://www.econbiz.de/10003768851
Saved in:
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