//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"Celebrity-Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Product image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Celebrity-Werbung
Brand image
148
Markenimage
148
Brand management
120
Markenführung
120
Consumer behaviour
111
Konsumentenverhalten
111
Brand
62
Markenartikel
62
Advertising effects
21
Werbewirkung
21
Beziehungsmarketing
19
Relationship marketing
19
Social Web
16
Social web
16
Advertising
13
Personality psychology
12
Persönlichkeitspsychologie
12
Designation of origin
11
Herkunftsbezeichnung
11
International marketing
11
Internationales Marketing
11
Internet marketing
11
Online-Marketing
11
Werbung
10
Corporate reputation
9
Emotion
9
Firmenimage
9
Luxury goods
8
Luxusgüter
8
Viral marketing
8
Virales Marketing
8
Marketing management
7
Marketingmanagement
7
Brand equity
6
Branding
6
Celebrity endorsement
6
China
6
Market research
6
Marktforschung
6
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Arora, Nilesh
1
Burmester, Alexa B.
1
Clement, Michel
1
Erfgen, Carsten
1
Ilicic, Jasmina
1
Mathys, Juliane
1
Parsad, Chandan
1
Prashar, Sanjeev
1
Rahman, Rehenuma
1
Sattler, Henrik
1
Vijay, T. Sai
1
Webster, Cynthia M.
1
Zamudio, César
1
Zenker, Sebastian
1
more ...
less ...
Published in...
All
Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
13
Psychology & marketing
8
The journal of product & brand management
7
Journal of marketing communications
6
The journal of brand management : an international journal
6
International journal of sports marketing & sponsorship
5
Journal of advertising research
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
European journal of marketing : EJM
3
Global business review
3
Journal of marketing management : MM
3
Journal of promotion management : JPM
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Organizations and markets in emerging economies
3
Asia Pacific journal of marketing and logistics
2
Celebrity, convergence and transformation
2
International journal of internet marketing and advertising : IJIMA
2
Inventi impact: retailing & consumer services
2
Journal of Islamic marketing
2
Journal of global marketing
2
Journal of marketing theory and practice : JMTP
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing letters : a journal of research in marketing
2
Pakistan journal of commerce and social sciences
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management perspectives : TMP
2
Vision : the journal of business perspective
2
Young consumers : insight and ideas for responsible marketers
2
AMS review : official publication of the Academy of Marketing Science
1
Advances in management & applied economics
1
Advancing insights on brand management
1
Arts and the market : AAM
1
Asia-Pacific journal of management research and innovation
1
Asian Academy of Management journal : AAMJ
1
Branding and sustainable competitive advantage : building virtual presence
1
Business and Economic Research : BER
1
Cogent business & management
1
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring the effect of personality congruencies on brand identification and purchase intentions
Arora, Nilesh
;
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10014251312
Saved in:
2
Building brand awareness : the role of celebrity endorsement in advertisements
Rahman, Rehenuma
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
4
,
pp. 363-384
Persistent link: https://www.econbiz.de/10011962791
Saved in:
3
Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
Saved in:
4
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
5
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
6
The vampire effect : when do celebrity endorsers harm brand recall?
Erfgen, Carsten
;
Zenker, Sebastian
;
Sattler, Henrik
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10011337510
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->