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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Vanhuele, Marc"
~subject:"Celebrity-Werbung"
~subject:"Werbung"
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories
Valenti, Albert
;
Yildirim, Gokhan
;
Vanhuele, Marc
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
2
,
pp. 435-454
Persistent link: https://www.econbiz.de/10014316631
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