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isPartOf:"Qualitative market research : an international journal"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Zamudio, César"
~subject:"Celebrity-Werbung"
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Qualitative market research : an international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Matching with the stars : how brand personality determines celebrity endorsement contract formation
Zamudio, César
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 409-427
Persistent link: https://www.econbiz.de/10011527114
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