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isPartOf:"Qualitative market research : an international journal"
~person:"Bulmer, Sandy"
~subject:"Brands"
~subject:"USA"
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Qualitative market research : an international journal
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Contextualising brand consumption experiences : a multi-modal enabling technique
Bulmer, Sandy
;
Buchanan-Oliver, Margo
- In:
Qualitative market research : an international journal
17
(
2014
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10010348848
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