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isPartOf:"Quarterly economic report of the Indian Institute of Public Opinion"
type:"article"
~isPartOf:"Journal of Indian business research"
~person:"Anis, Shafiullah"
~person:"Bhaumik, Pradip K."
~source:"econis"
~subject:"Religious advertisement effectiveness"
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Religious advertisement effectiveness
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Quarterly economic report of the Indian Institute of Public Opinion
Journal of Indian business research
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ECONIS (ZBW)
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Unraveling religious advertisements' effectiveness in a multi-religious society
Kumra, Rajeev
;
Parthasarathy, Madhavan
;
Anis, Shafiullah
- In:
Journal of Indian business research
8
(
2016
)
2
,
pp. 122-142
Persistent link: https://www.econbiz.de/10011659920
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