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isPartOf:"Research in consumer behavior"
~isPartOf:"Economia internazionale"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Cultural identity"
~subject:"Frauen"
~subject:"Konsum"
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Cultural identity
Frauen
Konsum
Consumer behaviour
252
Konsumentenverhalten
252
Advertising effects
90
Werbewirkung
90
Advertising
70
Werbung
70
Brand management
36
Markenführung
36
Brand image
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Markenimage
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advertising
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Kjeldgaard, Dannie
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Research in consumer behavior
Economia internazionale
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
76
Journal of international consumer marketing
51
Journal of fashion marketing and management
37
International journal of consumer studies
34
Journal of retailing and consumer services
25
International marketing review
22
Journal of international marketing
19
Psychology & marketing
19
Marketing theory
18
Journal of global marketing
17
European journal of marketing : EJM
16
Journal of marketing management : MM
16
Asia Pacific journal of marketing and logistics
14
Journal of consumer research : JCR ; an interdisciplinary bimonthly
14
The journal of consumer marketing
13
Journal of travel and tourism marketing
12
NBER working paper series
12
Qualitative market research : an international journal
12
Journal of consumer behaviour : an international research review
11
Global consumer behavior
10
International journal of hospitality management
10
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
10
The journal of brand management : an international journal
10
Young consumers : insight and ideas for responsible marketers
10
Journal of consumer research : JCR ; an interdisciplinary journal
9
Journal of promotion management : JPM
9
NBER Working Paper
9
International journal of retail & distribution management
8
Journal of Islamic marketing : JIMA
8
Journal of marketing communications
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
Marketing letters : a journal of research in marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Australasian marketing journal
7
International journal of sports marketing & sponsorship
7
Journal of historical research in marketing
7
Cross-cultural and critical perspectives on brands
6
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
6
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ECONIS (ZBW)
21
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date (oldest first)
1
The effect of water conservation on residential fresh water consumption : evidence from Kuwait
Alawadhi, Ahmad
;
Al-Fulaij, Sheikha
;
Al-Musallam, Nadia
; …
- In:
Economia internazionale
74
(
2021
)
1
,
pp. 47-82
Persistent link: https://www.econbiz.de/10012620843
Saved in:
2
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang
;
Park, Jiwoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
Saved in:
3
"Where I come from" determines, "how I construe my future" : the fit effect of culture, temporal distance, and construal level
Kim, Dong Hoo
;
Sung, Yongjun
;
Drumwright, Minette E.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 270-288
Persistent link: https://www.econbiz.de/10011859323
Saved in:
4
Caring for her : the influence of presumed influence on female consumers' attitudes towards advertising featuring gender-stereotyped portrayals
Åkestam, Nina
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 871-892
Persistent link: https://www.econbiz.de/10012492609
Saved in:
5
Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna
;
Kämmerer, Maren
;
Eisend, Martin
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
Saved in:
6
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
Saved in:
7
Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf
;
Ford, John B.
;
Dianoux, Christian
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
Saved in:
8
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
9
Connoisseurship taste ritual
Quintão, Ronan Torres
;
Brito, Eliane Pereira Zamith
-
2015
Persistent link: https://www.econbiz.de/10011657519
Saved in:
10
Ambiguity and fandom : the (meaningless) consumption and production of popular culture
Lanier, Clinton D.
;
Rader, C. Scott
;
Fowler, Audrey R.
-
2015
Persistent link: https://www.econbiz.de/10011657563
Saved in:
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