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isPartOf:"Research in consumer behavior"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Blasco-Arcas, Lorena"
~subject:"Online-Handel"
~subject:"Social web"
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Adopting television as a new channel for e-commerce : the influence of interactive technologies on consumer behavior
Blasco-Arcas, Lorena
;
Hernández Ortega, Blanca
; …
- In:
Electronic commerce research
13
(
2013
)
4
,
pp. 457-475
Persistent link: https://www.econbiz.de/10010231566
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