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isPartOf:"Research in consumer behavior"
~isPartOf:"Electronic commerce research"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Brand image"
~subject:"Online-Handel"
~subject:"Social web"
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Brand image
Online-Handel
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Consumer behaviour
413
Konsumentenverhalten
413
Internet marketing
89
Online-Marketing
89
Online retailing
84
Social Web
82
Advertising effects
75
Werbewirkung
75
Brand management
68
Markenführung
68
E-commerce
58
Electronic Commerce
57
Advertising
51
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51
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50
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Loureiro, Sandra Maria Correia
4
Yang, Jing
4
Bang Nguyen Viet
3
Martinez, Luis F.
3
Bilro, Ricardo Godinho
2
Brengman, Malaika
2
Guerreiro, João Pedro Silva Martins
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Jiménez Martínez, Julio
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Liao, Qinyu
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Mou, Jian
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Qiuzhen, Wang
2
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2
Suh, Taewon
2
Teng, Ching-i
2
Valck, Kristine de
2
Zhang, Liyi
2
Ababneh, Bashar
1
Abbasi, Amir Zaib
1
Alegret Cotas, Alejandro
1
Aljarah, Ahmad
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Aslam, Madiha
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Azevedo, António
1
Backes, Kayla
1
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1
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Research in consumer behavior
Electronic commerce research
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
658
Journal of retailing and consumer services
630
The journal of product & brand management
270
The journal of brand management : an international journal
232
Psychology & marketing
166
Asia Pacific journal of marketing and logistics
143
International journal of internet marketing and advertising : IJIMA
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
135
International journal of consumer studies
119
Journal of internet commerce
119
Journal of marketing communications
117
Cogent business & management
116
International journal of electronic marketing and retailing : IJEMR
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
113
International journal of hospitality management
112
Journal of international consumer marketing
110
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
European journal of marketing : EJM
97
Journal of fashion marketing and management
90
International journal of retail & distribution management
85
The journal of consumer marketing
85
Journal of global marketing
83
Journal of marketing
83
Journal of strategic marketing
80
Marketing intelligence & planning
79
Technological forecasting & social change : an international journal
77
The international review of retail, distribution and consumer research
77
Journal of the Academy of Marketing Science
76
International journal of advertising : the review of marketing communications
75
Journal of electronic commerce research : JECR
75
Journal of travel and tourism marketing
75
Information systems research : ISR
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of marketing management : MM
68
Tourism management : research, policies, practice
67
Journal of retailing
64
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International journal of e-business research : an official publication of the Information Resources Management Association
63
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ECONIS (ZBW)
181
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1
Analyzing the influence of social media influencer's attributes and content esthetics on endorsed brand attitude and brand-link click behavior : the mediating role of brand content...
Mir, Imran Anwar
;
Salo, Jari
- In:
Journal of promotion management : innovations in …
30
(
2024
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10014447577
Saved in:
2
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
3
Be constantly different! : how to manage influencer authenticity
Zniva, Robert
;
Weitzl, Wolfgang
;
Lindmoser, Christina
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1485-1514
Persistent link: https://www.econbiz.de/10014383035
Saved in:
4
Importance of the perceived quality of touchpoints for customer journey analysis : evidence from the B2B sector
Koch, Christian
;
Hartmann, Michael
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1515-1538
Persistent link: https://www.econbiz.de/10014383044
Saved in:
5
COVID-19 and mobile payment in Belgium : closing the digital divide or just for the young, social, and impulsive?
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1539-1564
Persistent link: https://www.econbiz.de/10014383093
Saved in:
6
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
7
The impact of COVID-19 pandemic restrictions on offline and online grocery shopping : new normal or old habits?
Brüggemann, Philipp
;
Olbrich, Rainer
- In:
Electronic commerce research
23
(
2023
)
4
,
pp. 2051-2072
Persistent link: https://www.econbiz.de/10014418063
Saved in:
8
Sharing more, owning less : how consumer minimalism drives the sharing economy
Rasheed, A. K. Fazeen
;
Balakrishnan, Janarthanan
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 333-359
Persistent link: https://www.econbiz.de/10014513556
Saved in:
9
Bloggers' interactive practices and their followers' purchase intentions : the mediating roles of perceived credibility and followers' para-social interactions
Olfat, Mohammad
;
Nasir, Melika
;
Shokoohyar, Sina
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 390-415
Persistent link: https://www.econbiz.de/10014513558
Saved in:
10
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
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