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isPartOf:"Research in consumer behavior"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Psychology & marketing"
~isPartOf:"The journal of product & brand management"
~source:"econis"
~subject:"Markenartikel"
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Search: subject_exact:"Verbraucherverhalten"
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Markenartikel
Consumer behaviour
1,415
Konsumentenverhalten
1,415
Brand management
411
Markenführung
411
Brand image
368
Markenimage
368
Brand
253
Beziehungsmarketing
241
Relationship marketing
241
Customer satisfaction
142
Kundenzufriedenheit
142
Social Web
123
Social web
123
Emotion
117
Dienstleistungsqualität
106
Service quality
106
USA
104
United States
102
Advertising effects
101
Werbewirkung
101
Internet marketing
96
Online-Marketing
96
Viral marketing
88
Virales Marketing
88
Personality psychology
83
Persönlichkeitspsychologie
83
Gastronomie
81
Restaurant industry
81
Hotel industry
75
Hotellerie
75
Online retailing
69
Online-Handel
69
Luxury goods
68
Luxusgüter
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Confidence
59
Experiment
59
Vertrauen
59
Advertising
51
Theorie
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Guzman, Francisco
5
Fetscherin, Marc
4
Odoom, Raphael
3
Taute, Harry A.
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Al-Kwifi, Sam O.
2
Albrecht, Carmen-Maria
2
Augusto, Mário Gomes
2
Azar, Salim L.
2
Bauer, Brittney C.
2
Broyles, S. Allen
2
Choi, Sejung Marina
2
Desmond, John
2
Grappi, Silvia
2
Han, Heesup
2
Hegner, Sabrina
2
Huber, Frank
2
Jiménez, Fernando R.
2
Kara, Selcan
2
Kerin, Roger A.
2
Kuanr, Abhisek
2
Lambert, Aliette
2
Lee, Michael S. W.
2
Loureiro, Sandra Maria Correia
2
Maehle, Natalia
2
Mattila, Anna S.
2
Merrilees, Bill
2
Meyer, Frederik
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Pinto, Diego Costa
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Pradhan, Debasis
2
Rauschnabel, Philipp A.
2
Sarkar, Abhigyan
2
Shobeiri, Saeed
2
Sierra, Jeremy J.
2
Sreejesh, S.
2
Sung, Yongjun
2
Thaweephan Leingpibul
2
Torres, Pedro M.
2
Trudeau H., Sabrina
2
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Research in consumer behavior
International journal of contemporary hospitality management
Psychology & marketing
The journal of product & brand management
Journal of business research : JBR
228
The journal of brand management : an international journal
188
Journal of retailing and consumer services
147
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of the Academy of Marketing Science
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
International journal of hospitality management
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of retailing
19
SpringerLink / Bücher
19
International journal of market research
18
Journal of marketing management : MM
18
Global business review
17
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ECONIS (ZBW)
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
6
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
7
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
8
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
9
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
10
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
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